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Every system produces exactly the behavior it rewards. Not the behavior it intends. Not the behavior it describes in the mission statement. The behavior it rewards.

That's the thesis. Three words: behavior follows rewards.

This publication is built around that idea — applied to real decisions, real institutions, and real consequences. The cases here aren't theoretical. They happened. The people involved weren't stupid or malicious. They were rational. They did what the system rewarded them to do.

That's what makes it worth understanding. The field is called incentive architecture — the deliberate design of reward structures and the behaviors they produce. BFR applies that lens to every case.

If you want the argument in full, read the About page.

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— Wayne Repich